The "Be Your Best Self" program is a nationwide outreach aimed primarily at influencing young people. It is a program through which Junior Misses incorporate a positive, personal approach into working with young people to encourage self-esteem, thereby helping them successfully deal with the challenges they face. It was adopted as the America's Junior Miss program's platform in 1987.

The Be Your Best Self Promise

I want to help improve the world, and that begins with me.  I promise to do the following things:

• Be Healthy - Be physically fit and drug free
• Be Involved - Serve my community
• Be Studious - Stay in school
• Be Ambitious - Set and achieve goals
• Be Responsible - Live by moral and ethical principles

As positive role models, the Junior Misses have a mission that encourages others to strive to be their best selves and promotes excellence. Morality, integrity, honesty, love, respect and hope are all part of the message they deliver. The Junior Misses are reaching out to young people, encouraging them to make a commitment to setting high goals and striving to attain them.